Target
MTI utilizes its proprietary healthcare database and sophisticated targeting models to accurately identify the optimal target audience – individuals, not audience segments – who are most likely to be receptive to non-personal communication and positively impact TRxs for a particular pharmaceutical brand.
It all starts with the data.
MTI maintains a comprehensive healthcare database including healthcare provider demographics, retail prescribing, medical claims, managed care data, disease data sets and patient longitudinal data to score and rank the program value for your entire brand audience.
In addition to acquired data resources, MTI has been interacting with your audience for years and we’ve gotten to know their behavior quite well – in fact, we’ve developed a database of valuable healthcare provider communication channel and message preferences based on our history with them. And when we don’t have a prior relationship with a healthcare provider, we can use our database to predict their preferences and receptiveness to your promotional efforts.
MTI’s proprietary targeting model methodically evaluates this data to identify your optimum target audience with unmatched precision.
The target audience selected by our models may include many of your current targets. However, because our model identifies targets with the highest probability to positively increase your brand revenue, your target audience will be much more responsive to your communications.