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MTI Announces New Enhanced Structure Staffing, Internal Shifts Focus on Benefits for a Changing Industry

LANGHORNE, PA (April, 2005) - MTI Information Technologies today announced changes within its corporate structure designed to help pharmaceutical manufacturers to better cope with today's shifting marketplace. MTI is the leading provider of data-driven, technology-based, direct-to-physician marketing programs that produce incremental sales while proactively delivering a higher ROI than traditional marketing approaches.

"Successful marketers are usually the ones that adapt best to changes," said Rob Boyce, MTI's vice president, chief operating officer. "With recent announcements of sales force reductions and resource limitations, the pharmaceutical industry will need to look more closely at the way it reaches physicians. We've made adjustments in our staffing and processes to take these changes into consideration. We've also invested in additional, highly talented professionals who will help us provide marketers with new solutions focused on measurable ROI." Boyce said the primary changes within the company involve the arrangement of teams working in parallel on client services and product management. This move in particular will enable MTI to stay ahead of the curve in developing and refining its products while keeping its focus on the day-to-day needs of its clients and their business interests.

"No one in this industry is going to accept lower revenues as a result of the resource limitations that are emerging," Boyce added. "MTI is taking steps to make sure our clients have new ways to keep the revenue stream at desired levels despite the heightened business pressures they are facing."

MTI offers proprietary, demand-generating products for pharmaceutical marketers using sophisticated, data-driven technologies. These programs, such as its flagship offering, the eXtendRx® Sales Optimization Program, deliver customized scientific and promotional information to physicians on a 1:1 basis through highly synchronized, multi-channel, non-rep communications. Return-on-investment through these programs consistently exceeds other methodologies.