Contact:
Sherry F. Lytle
Director, Corporate Communications
267.569.2453
sherry.lytle@mtiadvantage.com
Press Releases
MTI INFORMATION TECHNOLOGIES WELCOMES ROBERT MCCRACKEN AS CHIEF TECHNOLOGY OFFICER
LANGHORNE, PA (September 19, 2006) - MTI Information Technologies, a leading provider of data-driven pharmaceutical marketing solutions, announced today that Robert McCracken has joined its executive team as chief technology officer. McCracken comes to MTI with more than 27 years of experience in database development and healthcare marketing and research.
McCracken's primary responsibility at MTI will be to provide the leadership and expertise necessary for the continued development of MTI's intellectual property and products. He will oversee the activities of the company's application development, research and development and marketing departments. Reporting to the company's president and CEO, McCracken will also have significant influence on the overall strategic direction of MTI and contribute to the all-important goal of building company value.
"Our entire business model relies on the comprehensive analysis of data with the primary purpose of creating more effective relationships with prescribing healthcare professionals," explained William Clapper, MTI's president and CEO. "Rob's knowledge of the industry, proven leadership accomplishments and technological expertise were an indisputable fit for MTI given our aggressive growth strategy."
McCracken most recently served as a consultant for Harte-Hanks, Inc. and Transcontinental Direct, where he assisted in the development of databases designed to support direct marketing programs. He has also led marketing initiatives for American Express's physician marketing practice and for Johnson & Johnson. McCracken's pharmaceutical industry experience includes working relationships with AstraZeneca, McNeil Consumer, Eli Lilly and Genentech.
McCracken holds a Bachelor of Science degree in bio-engineering from the University of Vermont and a Master of Science degree in management of technology from the Massachusetts Institute of Technology.
About MTI Information Technologies
MTI Information Technologies, headquartered in Langhorne, PA is a leading provider of data-driven pharmaceutical marketing solutions that drive incremental sales of pharmaceutical products. Through turnkey technologies, MTI delivers individually-tailored educational and promotional information to prescribing healthcare professionals on a 1:1 basis. The information is delivered using a highly synchronized, multi-channel communications process, resulting in a ROI that consistently exceeds other methodologies. Additional information can be accessed at www.mtiadvantage.com or by calling 267.569.2400.