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MTI HOSTS PANEL AT PHARMACEUTICAL EXECUTIVE’S
MARKETING & SALES SUMMIT

LANGHORNE, PA (October 22, 2007) - MTI Information Technologies,
a leading provider of preference based, multi-channel marketing solutions for the pharmaceutical industry, today announced that it is hosting a panel at Pharmaceutical Executive’s Marketing & Sales Summit in Philadelphia, PA, November 4-6, 2007.

MTI’s panel titled, “Exploring Current Changes in the Pharmaceutical Landscape – Non-personal Marketing Solutions,” will be held on November 5th from 4:00 – 4:45 p.m. Industry leaders scheduled to participate on the panel include: Pamela Cebulski, Director of Marketing at Ortho McNeil Neurologics, Lee Ann Kimak, Senior Director Worldwide Web Strategy at Wyeth Pharmaceuticals, Bob Harrell, Director of eMarketing at Shire Pharmaceuticals and Robert Boyce, Chief Operating Officer at MTI.  A Pharmaceutical Executive representative will moderate the panel.

“This panel gathers industry thought leaders to discuss the evolution of the pharmaceutical industry, the challenges marketing executives face when marketing to health care providers and how these challenges are being addressed,” said Anthony Bianciella, VP, Marketing for MTI. "The panel discussion will focus on the need for more sophisticated, non-rep marketing alternatives and those elements that are key to communicating with health care providers given the emerging paradigm shift.”

For more information about Pharmaceutical Executive’s Marketing & Sales Summit, visit www.pharmexecsummit.com.

 

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About MTI
MTI, located in Langhorne, PA is a leading provider of integrated, direct-to-physician marketing products designed to manage communication, optimize spending and maximize revenue for pharmaceutical brands. Using innovative, preference based communication technologies, MTI connects clients with the right target audience on a one-to-one basis resulting in ROI that exceeds other traditional methodologies. Additional information can be accessed at www.MTIadvantage.com, via email at info@mtiadvantage.com or by calling 267.569.2400.

 

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