MTI - Bonds that build brands

Press Releases

MTI FOCUSED ON DELIVERING EXTENDED
STRATEGIC VALUE TO KEY CLIENTS

CIRO MARIA HIRED AS
EXECUTIVE DIRECTOR, CLIENT SERVICES

LANGHORNE, PA (April 21, 2009) – MTI, the pioneer of communication optimization to healthcare providers (HCPs),
is pleased to announce the addition of Ciro Maria as Executive Director, Client Services. In this role, Mr. Maria is responsible
for advancing key MTI client relationships and identifying new business opportunities.    

“Ciro is utilizing his experience as a brand manager in the
healthcare industry to provide valuable insight into client
motivations and strengthen our ability to effectively address
the needs of our clients,” said John Tonra, VP, Client Services.

Mr. Maria has over 10 years of experience in the healthcare
industry with key strengths in brand management, sales
analysis and project management.  Prior to joining MTI, Mr.
Maria worked with GE Healthcare as Brand Manager for the
Computed Tomography (CT) Product Line.  Mr. Maria earned a BS from Stevens Institute of Technology and is currently pursuing
his MBA at Rutgers Business School.

Each addition to the MTI team enhances the level of talent we
employ and strengthens our ability to fulfill our mission — to
change the way the pharmaceutical industry communicates to healthcare providers to improve patient outcomes.

 

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About MTI
MTI is the pioneer of pharmaceutical marketing products designed
to optimize communication to healthcare providers and increase revenue for pharmaceutical brands. Our products connect brands
with physicians, 1-to-1, based on individual communication preferences – building bonds that deliver the greatest impact on prescribing. MTI has been acknowledged as one of the 100 Best Places to Work in Pennsylvania and has been recognized for its
growth by being named to the Inc. 5000, Deloitte Fast 50 and the Philadelphia100. Additional information can be accessed at mtiadvantage.com, via email at info@mtiadvantage.com or
by calling 267.569.2400.