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Press Releases

MTI VICE PRESIDENT OF MARKETING TO PRESENT INFORMATIONAL SESSION AT EXL PHARMA
MARKETING AND SALES CONFERENCE

LANGHORNE, PA (April 7, 2008) - MTI, a leading
provider of preference based, multi-channel marketing
solutions for the pharmaceutical industry, announced
today that it is hosting an informational session for ExL
Pharma’s 3rd Annual Integrated Relationship Marketing
and Sales for Pharma Conference. The event will be
held in Philadelphia, PA, May 5-7, 2008 at the Sheraton
University City Hotel.

Anthony Bianciella, Vice President of Marketing, will be
presenting on the topic, “Getting the Doctor to See You
Without Having to See the Doctor: Marketing Essentials
That Keep Your Brand Top-of-Mind.”  The session will be
held on May 7th at 9:00 a.m. Bianciella will be joined by
Lars Merk, Product Director at Ortho-McNeil Janssen
Pharmaceuticals, Inc. 

“I look forward to sharing my insight into the shifting
landscape of pharmaceutical marketing—emphasizing
the need for multi-channel solutions and integration of
physician preferences in order to connect brands with
doctors,” said Bianciella. “We will discuss the strategies
behind these solutions and help companies understand
the value of optimizing communication based on each
individual doctor’s preference.  This is especially important
now as the industry is reducing the number of sales reps.”

For more information regarding ExL Pharma’s 3rd Annual
Integrated Relationship Marketing and Sales Conference
visit, http://www.exlpharma.com/eventDetail.php?id=108.

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About MTI
MTI, located in Langhorne, PA is a leading provider of integrated, direct-to-physician marketing products designed to manage communication, optimize spending and maximize revenue for pharmaceutical brands. Using innovative, preference based communication technologies; MTI connects clients with the right
target audience on a one-to-one basis resulting in ROI that
exceeds other traditional methodologies.  Additional information
can be accessed at www.MTIadvantage.com, via email at info@mtiadvantage.com or call 267.569.2400.