MTI - Bonds that build brands

Press Releases

ANTHONY BIANCIELLA JOINS MTI
AS VICE PRESIDENT, MARKETING

LANGHORNE, PA (November 29, 2007) -  MTI, the leading innovator of pharmaceutical marketing products, announces
Anthony Bianciella as Vice President, Marketing.  Bianciella
joined MTI earlier this year as part of the company's strategy
to enhance and expand its portfolio of marketing products and
create awareness of the company’s innovative communication technologies. With over 17 years of business, marketing, product management, and sales experience, Bianciella is an invaluable addition to MTI’s management team.

“Anthony’s extensive marketing experience and knowledge
of the pharmaceutical industry are a tremendous asset to MTI,”
said Chief Technology Officer, Rob McCracken. “The strategies developed by Anthony and his team have quickly exposed the
unique value of MTI’s pharmaceutical marketing products.”

Before joining MTI, Bianciella held various leadership positions in marketing and product management with Dendrite International
(now a Cegedim company), a provider of pharmaceutical sales
and marketing solutions.  He specialized in developing and
promoting the company’s direct-to-physician marketing products.

Prior to his tenure with Dendrite, Bianciella worked with Synavant (also a Cegedim company) as Director of Marketing, Americas and Director of Market Development – Latin America.  He also served various product development roles with Walsh America, a provider of sales force effectiveness and data solutions, and Health Products Research, a provider of resource measurement, strategic optimization and resource planning. 

MTI is the fastest growing provider of marketing products dedicated to advancing the brand/physician relationship. The company achieves a higher level of quality and distinction with the addition of each new employee. MTI was recently acknowledged as one of the 100 Best Places to Work in Pennsylvania.

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About MTI
MTI, located in Langhorne, PA is the leading innovator of pharmaceutical marketing products designed to manage communication, optimize spending and maximize revenue for pharmaceutical brands. Our products connect brands with physicians, 1-to-1, based on individual communication preferences – building bonds that deliver the greatest impact on prescribing. Additional information can be accessed at www.MTIadvantage.com, via email at info@mtiadvantage.com or by calling 267.569.2400.