MTI utilizes a value-based promotional spending approach to maximize return on investment at the individual target level. We focus on engaging individuals that are known to respond positively to promotional efforts and those with the highest likelihood to impact your brand’s financial strategy.
Our turnkey system is comprised of three highly integrated components – targeting, connecting and measuring – resulting in comprehensive, closed-loop marketing products that manage, adjust and measure your investment.
Data is the driving force behind our system and we, at MTI, are the data experts. We develop and manage healthcare data - and data sources that - when integrated into our system - are proven to support multiple financial strategies. We have reputable, long-term partners that specialize in creative promotion, direct mail production, fulfillment, e-channels etc. so that we can stay focused on putting the data to work for you.
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Targeting – we’ve been getting to know
your audience for years
Reaching the right target audience is critical. The combination of our expansive healthcare professional database - containing detailed channel and message preferences, demographic data and prescription activity - and proprietary predictive models ensures you are connecting with those individuals most receptive to promotional programs...those that are most likely to have a positive impact on your brand strategy.
Connecting – creating the Bond
Our highly dynamic, multi-channel promotional programs enable pharmaceutical manufacturers to connect with their optimal target audience while tracking audience behavior to maximize return on every marketing dollar spent. We continuously adjust our promotional programs at the individual level, in response to a measured change in prescription activity, to ensure the best program outcome. We’re not just creating a connection….we’re building relationships.
Measuring – proven, undeniable results
At MTI, we do more than just measure success, we make sure success happens. We start by measuring throughout our programs to optimize targeting, channel/message preferences and promotional spend at the individual level. This allows us to maximize ROI along the way.
At the conclusion of a program overall success is measured, as compared to an isolated control group, to demonstrate for clients just how hard their dollars worked for them.