Personal Data
Born April 2, 1940, in Bedford, Pa.
Education
B.S. from Pennsylvania State University
Career Highlights
Launching a major BASF brand; purchasing his first company in 1982 - Doane Marketing Research; designing a virtual company to support a major brand launch for Monsanto; and developing a series of behavior modes, which became the foundation for MTI's current sales/marketing solution, eXtendRx
Biggest Industry Challenge
Changing the marketing paradigm
BEFORE THE BACKLASH REGARDING MULTIPLE PHARMACEUTICAL SALES REPRESENTATIVES CAMPING OUT IN DOCTORS' OFFICES REACHED ITS PEAK, Bill Clapper recognized the problem and came up with an innovative solution.
Drawing on the marketing and technological expertise he has developed during his 20-plus years in the healthcare industry, Mr. Clapper changed direct-to-physician marketing by creating an efficient model for building relationships between pharmaceutical companies and doctors. His brainchild, eXtendRx®, is an integrated marketing program directed at physicians as a non-personal communication vehicle.
What sets Mr. Clapper apart is his ability to seek out and find new ways to achieve goals. A leading-edge thinker and motivator, Mr. Clapper is able to communicate his vision and innovation in practical terms so clients appreciate these new concepts as strategic opportunities rather than as threatening changes. Mr. Clapper, president and CEO of MTI Information Technologies, always ahead of the curve, recently expanded his product development group to assist him in building the next generation of communication programs in the industry.
His peers and employees extol his ability to read people and to get the most out of individuals. To achieve this, Mr. Clapper emphasizes the importance of culture; he embraces many of the traits of smaller companies, such as teamwork and camaraderie, and he values the individuals who contribute daily to making the company's vision a reality.